How 5 seconds of social media KILLS productivity

How 5 seconds of social media

Juggling schoolwork, side hustles, passion projects. I sipped my coffee, while answering social media notifications.

Two hours later NOT A DAMN GOT DONE !

On hour three I entered a zone of complete focus and burned through my To-Do-List. How did I enter into this zone. By simply placing my phone face down on silent.

I have always been good at multi-tasking. No matter how many tasks were on my To-Do-List, a little bit here, a little bit there, eventually everything gets done.

UNTIL the tasks became to more complex.

In experiments published in 2001…participants lost time when they had to switch from one task to another. As tasks got more complex, participants lost more time. As a result, people took significantly longer to switch between more complex tasks. Time costs were also greater when the participants switched to tasks that were relatively unfamiliar.

I believed that multitasking was a valuable skill to have. The ability to address several topics at once, seems like a necessity in today’s fast pace world.

Research say otherwise.

our brains are “not wired to multitask well… when people think they’re multitasking, they’re actually just switching from one task to another very rapidly. And every time they do, there’s a cognitive cost.”


If your working on something with your name on it. Give it 100% of your best. Not only does multi-tasking slow you down from finishing, it dumbs you down, preventing you from delivering your BEST  work.

Consider the study below.

A study at the University Of London showed that subjects who multi-tasked while performing cognitive tasks experienced significant IQ drops. In fact, the IQ drops were similar to what you see in individuals who skip a night of sleep or who smoke marijuana. Now that’s a terrifying thought.

For men, multitasking can drop IQ as much as 15 points, essentially turning you into the cognitive equivalent of an 8-year-old.

You are a MAN don’t deliver the work of an 8-year-old.

But it’s only 5 seconds !

All the seconds add up.

Research shows….Although switch costs may be relatively small, sometimes just a few tenths of a second per switch, they can add up to large amounts when people switch repeatedly back and forth between tasks. Thus, multitasking may seem efficient on the surface but may actually take more time in the end and involve more error. Meyer has said that even brief mental blocks created by shifting between tasks can cost as much as 40 percent of someone’s productive time.


As an artist there are certain things that you CAN NOT get done unless your mind is in a certain state of FLOW.

Example #1

Your dancing salsa with a partner, going with the flow and rhythm of the music.

Then every 55 seconds they take 5 seconds to check their phone. But it’s only 5 seconds !

Example #2

Your having sex and on the edge of an orgasm. Your partner completely stops to check their phone. But it’s only 5 seconds !

Let’s take a freestyle rap battle for another example.

The rapper, flows for 60 seconds straight as his friend records him. Half-way through the flow he strings a pair of words together to create amazing lyrics. If you were to ask the rapper to remember everything he said, chances are that he wouldn’t. He might remember certain sentences but not everything. What if he checked his phone half-way through the flow?

Listening to the recording. The rapper says “WOW I can’t believe I said that!”


As a kid I used to play with the “spread shot” jet fighter. The spread shot was weak but you could hit multiple opponents at once while FOCUSING on staying alive. When it came time for BOSS battles. The BOSS would take forever to defeat.

I then started to use the laser jet fighter. The the laser burned through all the enemies in record time. It was this focused concentration of energy that got shit done.

If I was ever good at multi-tasking, in 2016 I have found that I’m way BETTER at laser focusing one thing at a time, knocking it out of my To-Do-List.

Clear your social media notifications. Put your phone on silent, face down and within arms reach.

You will thank me later.

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josh bar

Josh Bar is a Beer Binging Basketball Blogger who likes to travel the world and Bang Bitches